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Familiarize yourself with these Social Media Tools to stay ahead in 2019

Social media Platforms

The world is continually evolving, and the technology is regularly being shaped to suit our needs. The healthy competition has given rise to several innovations which have greatly facilitated human life. On the other hand, this competition has made it harder for the owners of online businesses who not only need to improve their brand continually but also put great effort in reaching out to their potential’s customers.

The owners need to continually improve their marketing tools to make sure their word reaches their target audience. For this, the business owners need to adapt to the platforms based on their effectiveness to reach the target audience.

For 2019, the best platform is social media. Different social media platforms can be used to contact potential customers without much struggle or delay. Using social media platforms has become an absolute necessity, irrespective of the nature of your business.

Of the 7.5 billion people on earth, over 2 billion use Facebook and almost 1 billion use Instagram. This highlights the significance of taking advantage of these platforms to boost sales.

Handling different social media platforms manually, all at once, can be tough. So, various tools have been developed to help you with this. These tools allow you to take full advantage of different social media platforms without much effort.

 Social Drift

The Social Drift is an automated software that, with the help of machine-learning, takes care of your followers on Instagram. This software can be used to send automatic likes, comments, and follow requests to a target audience. It saves your time and energy to sort out the relevant audience and then respond accordingly manually.

As Instagram is rapidly revolving to be the most used social media, this tool’s demand is on a constant rise. Many international businesses have been known to trust this tool to communicate with their followers on Instagram. If you intend to increase your brand recognition and the number of followers on Instagram, this tool is your blessing in disguise.


If you handle different social media accounts, and you often find it hard to keep updating your followers daily or weekly, there is a solution to your problems. Get access to the Buffer and let this tool take care of your updates. With this tool, you can make scheduled posts and updates on any platform you want. This saves you the trouble of updating the customers manually every day.

Moreover, the tool also allows you to monitor the effectiveness of your posts, so, at the end of the day, you can see which posts served your purpose most effectively. This helps you keep an eye on your shortcomings so you can rectify the mistakes that hinder your growth.


Hootsuite is another relatively inexpensive tool, to handle your social media updates, no matter what platform you use. With Hootsuite, you can schedule your posts and updates on almost all social media accounts. This is a great way to keep your customers informed about any update regularly, without any delay. It reduces your burden of managing different accounts in time.

Furthermore, Hootsuite also allows you to measure the analytics so you can monitor the effectiveness of your posts. This is a crucial part of any digital marketing strategy because there’s always a dire need to improve the content of the jobs to suit your target audience.


Facebook is the most used social media platform of all and so, and this makes it the most effective means of communicating with your audience. To add to it, Facebook offers a powerful Ads campaign that allows an even more targeted marketing campaign. One option that is available to the marketers is the custom audience option.

In this option, the marketer provides a list of email ids to Facebook, which then uses the identifiers to run the Ads campaign. The beneficial tool, AdEspresso, can take your burden of updating the email ids’ list and keep the email list up to date for the Facebook ads.

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