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How Search Engines View Websites

In today’s article we’ll tell you how search engines understand what’s on a web page, what parts of a web page specifically help search engines, and how you use your pages to search How to make it more visible on the engines. In simple terms, when you ask search engines to find something, they look at a large list of pre-populated pages, called “indexes”, and find what you are looking for. Based on the relevant results.

Pages can stay in the index only when search engines decide what they’re about. That way search engines can file them with other pages in the right place so that when a search is related to their content, they can present those pages as a search result.

Let’s Read about HTML

Once you know how search engines decide what web pages are about, you can fine-tune your website pages to make sure that they find people searching for websites like yours. Showing in results we say you own a coffee shop, and you’ve found a website to promote it. When you view a page on the site, you see the front of the page.

But when the search engine looks at the same page, it sees the code behind it, called HTML, in addition to what you see on your screen.

A specific section of this code helps search engines understand what’s on the webpage and what it’s about. And knowing which parts of your website are important can help you to improve your site. The first part of the code is the page title in the code.

Example

For example, when you see the title in the tab at the top of a web page: “Alina Coffee Shop.” Search engines see this title in closed captions of codes, called title tags. Here’s what search engines look like:

 </title> Alina Coffee Shop <title>

Many websites can be edited using tools that handle any type of coding inside of HTML for you. Also known as a content management system or CMS. If you are using CMS to make changes to your website, there will also be a place to add that title. Ensure that the title of your page accurately describes the content of the page. You can properly add your page to the search engine index – so it can appear in related searches. The next thing you want to think about is the text of the page. Think about the visitors you want to bring to your page, and what words they use to find your products and services. Are they talking about a fair coffee trade? Are they using the term cappuccino instead of macchiato coffee? These terms are the terms they are using to search. Now to see if these terms are in the text of the pages of your website – if there are any, search engines will bring your website to the top otherwise it does not – because when you write your content your users’ language trying to speak can help ensure that they will find your pages when they search.

Images on pages of websites.

Search engines will not see the magnificent and awe-inspiring images of your coffee creations as we see them. But what the search engines see is the code written behind these images.

Give search engines a descriptive name to help search engines identify the image.

For example, image.jpg is not a great filename for search engines. However, something that explains exactly what is in the picture, e.g.

“Iced-peppermint-mocha.jpg”

You can even go a step further by adding “alternative text” to your image code. This is known as the “alt tag alt tag”, these tags define the image and are useful for people who use a web browser that doesn’t display images, or are useful to such people.

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