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How to Become a Freelance Digital Marketer

Key points:

  • More than 3.75% of billion people are using the internet today.
  • Having the right skill or updating yourself about the latest capabilities is the proper attitude of a digital marketer.
  • You should be good enough to analyze the services you did for the client

Freelancer digital marketers are in demand as everything moves online. There are more than 3.75% billion people are using the internet today.

First, let’s see what digital marketing is?

Digital marketing is reaching out to the right audience at the right time. It is different from traditional marketing in the sense that, it is to be done online i.e., using the internet.

And what is the job of the digital marketer?

As the digital marketer, your job is to execute marketing campaigns using online platforms such as social media, websites, emails, content to promote and drive sales of various products and services.

What skills do you need to become a digital marketer?

Having the right skill or updating yourself about the latest capabilities is the proper attitude of a digital marketer. Digital marketing is a very vast field, no matter what field or area you want, you should have some expertise.

Here I am going to share some few skills you just acquired to work in the digital marketing-a large umbrella of services:

Good copywriting skills:

Content is a significant part of the digital media, and you can’t market your product or services without good material. Copywriting is a skill of using words to describe your product and able to create such text that people think and drive towards your sales.

Expertise in social media channels:

Digital marketing also involves using different social media platforms for the branding of products or services such as Facebook, Instagram, twitter

You can’t only rank your brand with SEO optimization, and you must use marketing techniques to get the fastest result. And people are more into using these platforms, so it is wise to work on these channels to generate more traffic.

Basic designing skills:

Visual graphics are much in demand because people avoid reading meaningful content and prefer to watch video and pictures.

These include your services to provide photos or videos as a digital marketer. So, you should have some knowledge regarding it, or you can also learn it from some websites like canva.com or designhill.com. Or learn some basics of photoshop.

Update the latest trends:

Digital marketing is changing so rapidly that the tool or strategies that work today will not be working after a few days. So, keep learning new modification regarding digital marketing.

Analytical skills:

You should be good enough to analyze the services you did for the client. You are answerable to your client. So, keep analyzing your work from time to time and compare the result.

  • You should be able to answer these questions if the client asks you:
  • How much traffic did you drive to the websites?
  • How many downloads did you get this month?
  • Did your Facebook page like and engagement grow?
  • By what margins?

Marketing skills:

If you want to become a marketing person, then you need a lot of skills- as you already discuss it is an umbrella term and includes several skills. Some are:

  1. Facebook advertising
  2. Pay per click advertising
  3. Content marketing
  4. SEO
  5. SEM
  6. Social media marketing
  7. Email marketing

Summary of the article:

You can also set a remote business if you are not interested in a freelancer job. Digital marketing has a vast scope; you can do your career or business from your home with no time. To start working, you need a laptop, a good internet connection, and a skill.

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